Platform overlap
Platform Overlap Studio
Quantify where Meta, Naver, and search audiences collide without double-counting conversions.
₩312,000
Informational price — request enrollment details for contractual terms.
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Overview
Hands-on studio for analysts who need defensible overlap views. We stress-test assumptions, compare modeled vs observed overlap, and practice how to speak about uncertainty with stakeholders.
Included focus areas
- Scenario cards for duplicated reach vs duplicated outcomes
- Spreadsheet models with transparent assumptions
- KR market notes on common platform quirks
- Peer review of two anonymized maps
- Checklist for refreshing models monthly
- Async video walkthroughs under 12 minutes each
Outcomes we design toward
- Publish an overlap memo with explicit assumptions
- Run a monthly refresh ritual with your media lead
- Flag two blind spots in your current reporting stack
Sora Kwon
Paid media strategist specializing in cross-platform measurement literacy.
FAQ
No — we teach ranges and sensitivity tests because match rates fluctuate with consent and sampling.
We touch how overlap inputs feed models, but full MMM builds are not included.
We cannot access your raw customer lists; you bring aggregates or pseudonymous exports.
Participant notes
“Finally stopped arguing in circles about duplicated conversions — the scenario cards changed how we frame decks.”