Journey mapping
First-Party Signal Primer
Practical primer on collecting, labeling, and activating first-party signals without overpromising reach.
Hybrid cohort 4 weeks · 11 live hours Foundations
₩298,000
Informational price — request enrollment details for contractual terms.
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Overview
Analyst-friendly modules on event design, consent-aware labeling, and how to brief engineers without drowning them in marketing jargon.
Included focus areas
- Event dictionary starter with KR examples
- Consent checklist aligned to common publisher policies
- Engineer-friendly brief template
- Office hour on one event spec
- Sandbox exercises with synthetic data
Outcomes we design toward
- Draft an event dictionary v1 for one product
- Run a consent-aware review with legal partner
- List three activation paths that respect retention windows
Daeun Choi
Data analyst focused on measurement hygiene and documentation.
FAQ
Do you implement tags?
No — we review specs; implementation stays with your engineering partners.
Will this fix attribution?
It improves inputs; attribution models still need separate ownership and testing.
What is excluded?
No CDP procurement advice — we stay methodology-first.
Participant notes
“Engineer brief template cut our back-and-forth Slack threads about event naming in half.”