Journey mapping
Cross-Channel Audience Mapping — Core Lab
Build a single source of truth for who you reach across paid social, search, and owned surfaces.
₩428,000
Informational price — request enrollment details for contractual terms.
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Overview
This lab walks cohort teams through reconciling identifiers, overlap math, and channel roles without over-claiming reach. You leave with a reusable worksheet for weekly planning syncs and a narrative you can hand to creative partners.
Included focus areas
- Identifier map templates tuned for KR ad platforms
- Overlap estimation exercises with mentor checkpoints
- Channel role cards for acquisition vs retention plays
- Quality rubric for first-party signal hygiene
- Weekly ritual for refreshing audience briefs
- Exportable Notion/Airtable starter
- Office-hour review of one live brief
Outcomes we design toward
- Document a reconciled audience map for one product line
- Explain channel overlap in plain language to stakeholders
- Ship a refreshed brief before the next media cycle
Haneul Park
Program director focused on cohort pacing and mentor alignment.
FAQ
No. We coach you on mapping and planning; media buying stays in your team or agency.
Sheets plus your existing analytics stack are enough. We avoid locking you to a single vendor UI.
Creative production, landing page builds, and server-side tagging implementation are out of scope.
Participant notes
“The overlap worksheet from week two finally made our duplicated reach visible to leadership without drama.”
“Mentor notes on our messy spreadsheet were blunt in a useful way — still tweaking formulas but direction is clear.”