Channel roles
Channel Roles Blueprint
Define what each channel owns in discovery, consideration, and retention without turf wars.
₩356,000
Informational price — request enrollment details for contractual terms.
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Overview
Blueprint course for marketing ops teams adopting role-based planning. Includes facilitator scripts for quarterly planning and RACI variants that respect agency boundaries.
Included focus areas
- RACI templates with agency-friendly language
- Quarterly planning facilitator guide
- Signals catalog for when to shift spend
- Workshop recording library
- Office hours for RACI edits
Outcomes we design toward
- Publish a signed-off channel charter
- Run a planning workshop with neutral facilitation notes
- Identify two handoff gaps between teams
Nari Im
Curriculum editor translating practitioner rituals into teachable modules.
FAQ
No — it clarifies responsibilities; numeric plans still live with your media team.
One leadership office hour is included; extended coaching is separate.
Politics between vendors cannot be solved in six weeks — we give language and artifacts, not magic.
Participant notes
“RACI deck from week four went straight into our QBR — first time agency and in-house used the same verbs.”